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About

Why choose SubSell to sell your phone in Montreal

SubSell is Montreal's #1 phone buyback and resale shop. Founded in 2017, 50,000+ transactions completed, 1,000+ Google reviews averaging 4.9/5. Located at 757 Rue Beaubien East, 30 seconds walking from Métro Beaubien.

Who is SubSell?

SubSell is an independent buyback and resale shop founded in 2017 in Montreal's Rosemont – La Petite-Patrie neighborhood. Since opening, the team has completed over 50,000 transactions — selling, buying, trading and recycling iPhones, Samsung Galaxy, MacBooks, iPads, Apple Watches and gaming consoles. The shop is open 7 days a week, 9 AM to 10 PM, walk-ins welcome, with bilingual French-English service.

Today, SubSell is one of the three Montreal phone-buyback shops with the highest Google rating (4.9/5 across 1,000+ verified reviews). The shop trades as SubSell – Rachat & Liquidation iPhone and is part of a small family of local businesses: Sub Tech Repairs (repair) and SubTech Wholesale (wholesale).

Our 5-step process

  1. 1

    Walk into the shop with your device

    757 Rue Beaubien East. No appointment required. Peak hours are 12-2 PM and 5-8 PM; come outside those for instant service.

  2. 2

    5-minute visual + diagnostic evaluation

    50-point inspection: screen, battery, cameras, speakers, Face ID, ports, frame, back. IMEI checked against the national CTIA Stolen Phone Checker.

  3. 3

    Exact price confirmation

    The price displayed online is the maximum for 1TB in mint condition. Final price depends on actual capacity, condition (battery health, screen/back integrity), and current demand.

  4. 4

    Government photo-ID check (Quebec law)

    Every resale transaction requires valid photo ID (driver's license, passport, health card). This is a legal requirement in Quebec, not a SubSell choice.

  5. 5

    Instant payment

    CAD cash in hand, or instant Interac e-Transfer — your choice. No cheques, no gift cards, no bank delay.

7 reasons to choose SubSell vs. competitors

Criterion SubSell Apple Trade-In Cash Converters Kijiji / FB
Cash paymentGift cardRisk
No shipping7-14 days
No appointmentOften requiredRequiredSeller-dependent
Accepts broken devicesHeavy discountOften refusesVery low
5-min evaluationDays15-30 minVariable
Bilingual FR/ENSeller-dependent
Security (ID check)None

Our environmental commitment

For every transaction completed at SubSell, we help plant a tree. Since 2017, that's over 5,000 trees planted thanks to Montrealers who chose to resell or recycle rather than throw away. Devices too damaged for resale go only to Quebec-certified recyclers (ARPE-Québec, Recyc-Québec). This guarantees that precious metals (gold, silver, palladium) are recovered and that nothing ends up in landfill or with unregulated overseas brokers.

The SubSell team

The shop is run by the same team since 2017 — not a franchise, not a chain. All technicians are trained in visual + diagnostic evaluation, iCloud Activation Lock verification, and secure data transfer. Service in French and English. For business buybacks (lot purchases) or corporate needs, contact Carol at 438-258-7895.

Located in the heart of Rosemont – La Petite-Patrie

SubSell is at 757 Rue Beaubien East, Montreal, QC H2S 1S8 — 30 seconds walking from the Métro Beaubien station (orange line). Marché Jean-Talon is a 7-minute walk away, Plaza St-Hubert 8 minutes, Parc Molson 5 minutes. Free street parking. Reachable by bus 18 (Beaubien) and by metro from anywhere in Montreal, Laval (orange line) and the South Shore (Berri-UQAM, transfer to orange line).

Frequently asked questions

Why choose SubSell over Apple Trade-In?
Apple Trade-In pays in Apple gift card redeemable only at a new Apple Store, and the evaluation takes 7-14 days after mailing. SubSell pays CAD cash or instant Interac e-Transfer the same day, no shipping, in under 15 minutes in-store. The offered price is generally 15-30% higher.
What makes SubSell different from other Montreal shops?
Three things: (1) 1,000+ Google reviews averaging 4.9/5 — more than any other Montreal buyback shop; (2) open 7 days a week, 9 AM to 10 PM, no annual closures; (3) environmental commitment — 1 transaction = 1 tree planted, and all non-resellable devices go to ARPE-Québec and Recyc-Québec certified recyclers.
How many transactions does SubSell complete each year?
Since 2017, SubSell has completed over 50,000 transactions — averaging 5,500+ per year. The shop sees 30 to 60 customers daily in Rosemont – La Petite-Patrie.
Who runs SubSell?
SubSell is an independent (non-franchise) shop run by the same team since 2017. Bilingual French-English service. All technicians are trained in evaluation, iCloud Activation Lock verification, and secure data transfer.
Does SubSell buy stolen devices?
No, never. Every transaction requires valid government-issued photo ID. SubSell verifies every IMEI against the national CTIA Stolen Phone Checker database before purchase. This is also a legal requirement for electronics resale shops in Quebec.
What if my iPhone is still linked to an iCloud account?
SubSell cannot buy an iPhone still linked to Find My iPhone. You must disconnect your Apple ID via Settings → [Your name] → Find My → Disable. If you've forgotten your Apple ID password, the team can guide you through Apple's recovery process.
Can I sell multiple devices at once?
Yes. SubSell regularly buys lots — businesses refreshing fleets, individuals clearing drawers. For 5+ devices, call 438-258-7895 ahead so the team can prep a fast batch evaluation.
Why a refurbished phone from SubSell vs. new?
30-60% savings vs. new at Apple, 6-month SubSell warranty, 50-point inspection, accessories included (charger, case, screen protector), 7-day return if any issue. The only trade-off: not the latest generation if you want to save.
What does a typical day at SubSell look like?
30 to 60 visitors: about 60% sell a device, 25% buy a refurb, 15% trade or ask for an evaluation. Peak hours: 12-2 PM and 5-8 PM. Average evaluation time: 5 minutes.
Where do unsold phones go?
Devices in good shape are refurbished and resold in-store. Devices too damaged for resale go to ARPE-Québec and Recyc-Québec certified recyclers, who recover precious materials and prevent landfill disposal. No shipments to unregulated overseas brokers.

Ready to sell?

Bring your device to 757 Rue Beaubien East, or call 438-258-7895.

Service in under 15 minutes. CAD cash same day.