About
Why choose SubSell to sell your phone in Montreal
SubSell is a phone buyback and resale shop in Montreal. Founded in 2017, 50,000+ transactions completed, 1,700+ Google reviews averaging 4.9/5. Located at 757 Rue Beaubien East, 30 seconds walking from Métro Beaubien.
Who is SubSell?
SubSell is an independent buyback and resale shop founded in 2017 in Montreal's Rosemont – La Petite-Patrie neighborhood. Since opening, the team has completed over 50,000 transactions — selling, buying, trading and recycling iPhones, Samsung Galaxy, MacBooks, iPads, Apple Watches and gaming consoles. The shop is open 7 days a week, 9 AM to 9 PM, walk-ins welcome, with bilingual French-English service.
Today, SubSell holds a 4.9/5 Google rating across 1,700+ reviews for phone buyback in Montreal. The shop trades as SubSell – Rachat & Liquidation iPhone and is part of a small family of local businesses, including SubTech Wholesale (wholesale). SubSell buys: we purchase your device and hand you cash on the spot, with no appointment and no shipping needed.
Our 5-step process
- 1
Walk into the shop with your device
757 Rue Beaubien East, 30 seconds from Métro Beaubien. No appointment required, 7 days a week, 9 AM to 9 PM.
- 2
Free 5-minute full visual evaluation
30+ point inspection: screen, battery, cameras, speakers, Face ID, ports, frame, back. IMEI checked in stolen-phone databases.
- 3
Exact price confirmation
The price displayed online is the maximum for the highest capacity, like new (sealed new for iPhone 17 and newer). The final price depends on the actual capacity and condition (battery health, screen, back).
- 4
Government photo-ID check (Quebec law)
Every resale transaction requires valid photo ID (driver's licence or passport). This is a legal requirement in Quebec, not a SubSell choice.
- 5
Instant payment
CAD cash in hand, or instant Interac e-Transfer — your choice. No cheques, no gift cards, no bank delay.
7 reasons to choose SubSell vs. competitors
| Criterion | SubSell | Apple Trade In | Kijiji / Marketplace |
|---|---|---|---|
| Form of payment | Cash | Apple credit or an Apple Gift Card | Money, if a buyer shows up |
| When you are paid | On the spot, after 5 minutes | By mail: once received and checked; in store: as credit on a purchase | At the meetup |
| Where | 757 Rue Beaubien East | Online or in an Apple Store | A meetup to arrange |
| Broken iPhones | Bought; price after the free check | Value depends on condition; a device not eligible for credit is recycled for free | Hard to sell |
| Other brands | Samsung, Pixel and more | Per Apple's list of eligible devices | Yes |
| Bilingual service FR/EN | ✓ | ✓ | Depends on the buyer |
| Photo ID and stolen-phone check | ✓ | — | None |
Our environmental commitment
Selling or trading rather than throwing away keeps a phone in use: every device SubSell buys is first put back into circulation, and recycled only when it can no longer serve. We take back dead or unsellable devices for free, even the ones we do not buy: dropping one off costs the customer nothing. They go only to recyclers that meet Quebec standards (ARPE-Québec), and their storage is destroyed at our recycling partners. Before any resale, your data is erased with professional data-erasure software. Since 2017, the shop has completed over 50,000 transactions.
More on our environmental commitment and on how your data is erased.
The SubSell team
The shop is run by the same team since 2017 — not a franchise, not a chain. Our whole team is trained in full visual evaluation, iCloud Activation Lock verification, and secure data transfer. Before you come in to sell, turn off iCloud Activation Lock and bring valid government-issued photo ID: the free 5-minute evaluation needs no appointment, the quoted price is guaranteed for 24 hours, and the CAD cash is handed to you on the spot. Service in French and English. For business buybacks (lot purchases) or corporate needs, contact Carol at 438-258-7895.
Located in the heart of Rosemont – La Petite-Patrie
SubSell is at 757 Rue Beaubien East, Montreal, QC H2S 1S8 — 30 seconds walking from the Métro Beaubien station (orange line). Marché Jean-Talon is one metro stop away and Plaza St-Hubert within walking distance. Street parking, free or paid depending on the spot and the hour (check the signs). Reachable by bus 18 (Beaubien) and by metro from anywhere in Montreal, Laval (orange line) and the South Shore (Berri-UQAM, transfer to orange line).
The route from your area, with the time on the metro: areas we serve.
Frequently asked questions
- Why choose SubSell over Apple Trade-In?
- Apple Trade In pays in credit toward an Apple purchase or an Apple Gift Card, and a mailed-in device is paid once received and checked. SubSell pays CAD cash or instant Interac e-Transfer on the spot in the shop, no shipping needed, in under 15 minutes. Bring your Apple Trade In quote: SubSell tries to beat it.
- What makes SubSell different from other Montreal shops?
- Three things: (1) 1,700+ Google reviews averaging 4.9/5; (2) open 7 days a week, 9 AM to 9 PM, no appointment; (3) free responsible recycling — all non-resellable devices go to ARPE-Québec and Recyc-Québec certified recyclers, and every device is securely wiped before resale or recycling.
- How many transactions does SubSell complete each year?
- Since 2017, SubSell has completed over 50,000 transactions — averaging 5,500+ per year, at the same address in Rosemont – La Petite-Patrie.
- Who runs SubSell?
- SubSell is an independent (non-franchise) shop run by the same team since 2017. Bilingual French-English service. Our whole team is trained in evaluation, iCloud Activation Lock verification, and secure data transfer. The evaluation is free, takes about 5 minutes, and needs no appointment.
- Does SubSell buy stolen devices?
- No, never. Every transaction requires valid government-issued photo ID. SubSell checks the IMEI of every phone in stolen-phone databases before purchase. This is also a legal requirement for electronics resale shops in Quebec.
- What if my iPhone is still linked to an iCloud account?
- SubSell cannot buy an iPhone still linked to Find My iPhone. Turn off Find My iPhone: Settings → [your name] → Find My → Find My iPhone. If you've forgotten your Apple Account password, the team can guide you through Apple's recovery process.
- Can I sell multiple devices at once?
- Yes. SubSell regularly buys lots — businesses refreshing fleets, individuals clearing drawers. For 5+ devices, call 438-258-7895 ahead so the team can prep a fast batch evaluation.
- Why a refurbished phone from SubSell vs. new?
- A lower price than a new device, a warranty of up to 2 years (by model), 30+ point inspection, accessories included (charger, case, screen protector), free exchange. The only trade-off: not the latest generation if you want to save.
- What does a typical day at SubSell look like?
- We buy, sell and trade phones from 9 AM to 9 PM, 7 days a week, no appointment. The free evaluation takes about 5 minutes, and a full sale usually takes under 15 minutes.
- Where do unsold phones go?
- Devices in good shape are refurbished and resold in-store. Devices too damaged for resale are taken back for free and handed only to recyclers that meet Quebec standards (ARPE-Québec), with their storage destroyed.
Ready to sell?
Bring your device to 757 Rue Beaubien East, or call 438-258-7895.
Service in under 15 minutes. CAD cash on the spot.
See buyback prices by model, the refurbished iPhones in store, how a trade-in works or how to find us.