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Common question · Choosing a phone

What are the top 10 best selling phones?

According to Counterpoint Research, the ten best-selling phones worldwide in 2025 were the iPhone 16, iPhone 16 Pro Max, iPhone 16 Pro, iPhone 17 Pro Max, Galaxy A16 5G, Galaxy A06, iPhone 17, iPhone 15, Galaxy S25 Ultra and iPhone 16e. Seven of the ten are iPhones. In Q2 2026, the iPhone 17 led.

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Answered by the SubSell team · Family-run · Québécois and Canadian shop · Montreal, since 2017 · Updated

The 2025 top 10, and what SubSell does with each

#Phone (worldwide sales, 2025)At SubSell
1iPhone 16We buy it: up to $700Refurbished: from $500
2iPhone 16 Pro MaxWe buy it: up to $1,180Refurbished: from $800
3iPhone 16 ProWe buy it: up to $920Refurbished: from $700
4iPhone 17 Pro MaxWe buy it: up to $1,950Refurbished: from $1,300
5Samsung Galaxy A16 5GSamsung Galaxy buyback: see our prices
6Samsung Galaxy A06Samsung Galaxy buyback: see our prices
7iPhone 17We buy it: up to $1,000Refurbished: from $900
8iPhone 15We buy it: up to $500Refurbished: from $450
9Samsung Galaxy S25 UltraSamsung Galaxy buyback: see our prices
10iPhone 16eWe buy it: up to $565Refurbished: from $500
Prices checked on October 20, 2026 Ranking: Counterpoint Research (worldwide 2025 sales, published January 2026). “We buy it”: our maximum cash price, paid on the spot (sealed new for iPhone 17 and newer, like new for the others). “Refurbished”: our starting price for a checked phone with a 1-year warranty.

These ten models made up 19% of all phones sold in 2025. Apple holds seven places, Samsung three.

2026 so far

In the second quarter of 2026, Counterpoint’s ranking was led by the iPhone 17, ahead of the iPhone 17 Pro Max and iPhone 17 Pro; the Galaxy S26 Ultra was the best-selling Android phone, and the top ten models made up 26% of sales, a record for a June quarter.

Why best-sellers make good used phones

  • Accessories and parts are everywhere.
  • iPhones get iOS updates for years: the iPhone 11 and newer still run the latest version.
  • A popular model is easier to resell the day you upgrade.
  • Refurbished, it costs far less than new.

Buying one refurbished

The iPhones on this list are the ones we buy and sell every day: the table shows our prices. Every refurbished iPhone is checked (30+ points), not tied to any carrier, with a 1-year warranty on any technical issue and a lifetime warranty on any network problem. See the iPhones in store.

Before you come in

Related questions

What is the best-selling phone in the world?

The iPhone 16 was the world’s best-selling phone in 2025, according to Counterpoint Research; in Q2 2026, the iPhone 17 led.

What is the best-selling Android phone?

In 2025, Samsung’s Galaxy A16 5G was the best-selling Android phone worldwide according to Counterpoint; in Q2 2026, the Galaxy S26 Ultra led Android sales.

Do best-selling phones resell better?

Generally yes: popular models have more buyers and keep their value better. SubSell buys every iPhone from the iPhone X on, as well as Samsung Galaxy phones.

Straight answers

Other questions people ask us

  • Which phone is best for value for money?

    For most people, the best value is a refurbished iPhone one to three generations old: it costs far less than new, still gets the latest iOS updates and resells well later. At SubSell, refurbished iPhones start at $80, checked, not tied to any carrier, with a 1-year warranty and a lifetime warranty on network problems.

  • What iPhone is worth $2000?

    New, at Apple Canada (list prices before tax, October 2026): the iPhone 18 Pro Max from $1,899, the iPhone 18 Pro 512GB at $2,049 and the folding iPhone Duo from $2,999. With Québec taxes, even the iPhone 18 Pro 256GB crosses $2,000. No iPhone is worth $2,000 cash at SubSell today: our highest price is $1,950, for a sealed iPhone 17 Pro Max.

  • Who pays the highest for iPhones?

    For a recent iPhone, compare firm prices, in money: a buyback shop that publishes its prices pays on the spot, and a private buyer may pay more if you can wait. Apple and carriers pay in credit. SubSell pays up to $1,950 cash for a sealed iPhone 17 Pro Max, in store after a 5-minute check, and tries to beat any Apple Trade In quote; the highest price in Montréal is its commitment.

  • Which is the most hacked phone?

    There is no official “most hacked phone” ranking. By volume, Android phones face far more malware, largely because of their numbers and apps installed from outside official stores; iPhones are targeted less often, and when they are, it is mostly by rare spyware aimed at specific people. The biggest risks are a phone that no longer gets updates, phishing, and an old phone sold without being erased.

  • What is my old phone worth?

    It depends on the model: an iPhone from the last five years in good shape is still worth money, older ones less, and some only recycling. At SubSell, a like-new iPhone 12 still gets up to $235 cash and an iPhone 11 up to $245; anything unsellable is taken back for free. Your exact price comes after a 5-minute check.

All our answers

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Call or write: the shop answers within the hour, 9 AM to 9 PM, in French or English.

A checked iPhone with a 1-year warranty, steps from Métro Beaubien.

757 Rue Beaubien East, Montréal • Mon-Sun 9 AM-9 PM • Walk-ins welcome