The highest price is not the most money
A phone has a listed price and a net price. The listed price is what the ad says. The net price is what you keep once you take away platform fees, shipping, the discount you gave to close the deal, and the time you spent on it. Marketplace and Kijiji charge no fees, but buyers haggle and some never show up. On eBay, selling fees and shipping come out of the sale. A carrier or Apple gives you credit, not money.
| Option | What you get | What eats into it |
|---|---|---|
| Private sale (Marketplace, Kijiji) | Often the highest asking price | Haggling, no-shows, fake bills or fake transfers, days of messages |
| eBay | Buyers across the country | Selling fees, shipping, waiting, disputes |
| Carrier trade-in | A credit on a new plan | Credit spread over the bill, tied to a contract |
| Apple Trade In | Apple credit or an Apple Gift Card | Not money; a fixed grid |
| Buyback shop (SubSell) | Cash on the spot, firm price | A shop needs a margin to resell, so its price is below a perfect private sale |
Five ways to add money to your offer
- Sell before the next launch. Apple unveils new iPhones every September, and prices for older models go down after that. If you are upgrading anyway, selling in summer pays more than in October.
- Give the exact storage. Storage moves the price far more than colour: a 256GB phone is worth more than the same model in 128GB.
- Keep it like new. Our prices are for a like-new device; scratches, a cracked back or a worn battery lower the final price, which is confirmed after the free check.
- Free it from your accounts. A phone still tied to iCloud or Google cannot be bought at all. Sign out and turn off Find My before you come.
- Ask whether an offer applies. Current offers and their terms are on our Offers page.
Student, newcomer, Montréal resident or Laval resident? Up to +10% on the cash price (select models), confirmed in store (the terms).
What SubSell pays right now
| Model | We pay up to, cash |
|---|---|
| Sell iPhone 17 Pro Max | $1,950 |
| Sell iPhone 17 Pro | $1,550 |
| Sell iPhone 16 Pro Max | $1,180 |
| Sell iPhone 17 Air | $1,100 |
| Sell iPhone 17 | $1,000 |
| Sell iPhone 16 Pro | $920 |
| Sell iPhone 15 Pro Max | $850 |
| Sell iPhone 16 Plus | $760 |
These are our maximum cash prices for a like-new phone in its highest capacity. Every price is confirmed in store after a free 5-minute check, and the cash price shown is guaranteed for 24 hours once your request is sent. Every model is on our Sell page.
Not in Montréal?
Sell by mail from anywhere in Canada: shipping is free, you are paid by Interac e-Transfer or bank wire once the phone is received and checked, and the confirmed price is honoured if the condition matches.